The company's goal was to turn misshaped fruits into something sustainable, by recycling them into fruit jams. The company name changed several times from NFB, Uglyfruit/chowchowfruit to Chillhaus.

At first, we focused on how to optimize the supply chain of ugly fruits, make them taster and healthier and do marketing more efficiently. Our jams have a good market, customers love it and we increased income for the farmers.